In a sales and marketing environment where accountability and financial transparency are a key requirement it is vital organisations understand how their sales marketing programs are performing. Recognising these priorities, PlanetDNA has developed a solution that supports organizations by providing real time operational management reporting through visual, interactive, flexible and easy to use dashboards which can be configured to measure key programme metrics. Operational reports can be configured to report on;
l Programme recruitment over time
l Sales performance over time
l Rebate performance to quota thresholds
l Loyalty points earned and redeemed
l Product, partner and channel performance
Operational reporting features include:
l Highly adaptable ‘dashboard’ view for differing reporting requirements
l Ability to drill down into data from graphs and charts
l Ability to personalize graphs and charts
l Ability to download data into excel for local manipulation
Our integrated analysis and modeling module and services also enables complex analysis of programmes to be completed. Using the module, sales and marketing professionals can access a powerful and easy to use descriptive and predictive analysis solution that supports answering many and varied questions at the speed thought. In this way vast amounts of information can be translated into valuable customer and channel insight.
The solution also supports advanced analytics that allow predictive models to be developed which are valuable when targeting communications to customers. The module can also be used to understand the patterns of transactions undertaken by customers. This enables organizations to market to specific purchase behaviours. Insight into current transaction patterns can help you predict the most likely next transaction for each customer and segment their marketing treatment on this basis.