Deliver more timely and relevant communications!
Today's business to business marketing environment is complex and increasingly requires organizations to take a more individual and personalized approach when communicating with customers. But delivering more personalized, relevant communications isn’t easy when you have to do it with numerous products, customers and offers. The task of coordinating multiple marketing messages across a range of complex marketing programs through a number of touch points requires strong technology.
The technical capabilities of PlanetDNA’s Marketing Execution module centre around five key areas that help you streamline marketing communications processes:
l Campaign Management: Designed for the utmost productivity our Marketing Execution module provides a single place to plan, execute, and monitor all of your direct marketing campaigns — whether via email, direct mail, mobile, or any another channel.
l Data Integration and Management: PlanetDNA’s Marketing Execution module enables you to leverage real-time and existing customer data to drive message relevance.
l Marketing Performance Management: The solution provides a comprehensive, flexible suite of reporting and analysis tools to help you efficiently measure, understand, and improve your return on marketing investment.
“PlanetDNA’s Marketing Execution module has been designed specifically to enable organizations to deliver more relevant and timely communications. It offers both ease of use and sophistication in defining, scheduling, and continually improving communications across a broad range of marketing campaigns and programs to maximise productivity and return on investment.”
Bill Marjot, PlanetDNA
Director of Operations