PlanetDNA today announced it has established operations in the United States. As part of its international expansion plans PlanetDNA has hired Polly Patteron as Executive Vice President. Polly has more than 20 years of marketing and sales experience in the technology industry, spanning the full spectrum of marketing from branding to lead generation and sales from the channel to small and mid-sized business and enterprise market segments.
Before joining The Planet Group, she was Channel Strategy Director at global marketing services agency McCann Worldgroup. There, she provided thought leadership and developed relationship marketing programs and campaigns with a significant focus on effective digital marketing to drive partner lifecycle, incremental revenue, and ISV adoption. She joined McCann after earning a Masters in French and launching a consulting practice to deliver sales, marketing and business development strategies for diverse corporate and not-for-profit clients.
Polly began her career with Electronic Data Systems and then went to Microsoft, where she built and led channel and enterprise sales and marketing teams. In the Microsoft Central European region, Polly initiated, designed and managed a multicultural process-improvement project that increased productivity and improved customer and employee satisfaction.
Commenting on the expansion, Katherine Laveau, CEO The Planet Group, said, “The US market represents the largest growing channel marketing market in the world. With a dedicated regional operation we can deliver channel marketing services and solutions that achieve the return on investment that channel marketers and sales executives need. With local support in place we expect to grow our operations in North American strongly and deliver to those customers that want to take advantage of our proven channel marketing services and solutions.” |